Marketing

The art and science of marketing provide a fascinating entry into the building of local and global enterprises.  Gain a more profound understanding of the theories and professional practices that are linked to marketing products and services. As you study the fundamentals of business administration—accounting, finance, management—you will better comprehend the relationship between the internal and external environments of an organization, and be ready to respond quickly and effectively to market conditions and trends in customer attitudes and behavior. You will learn how to conduct market research, brand a product, design advertising strategies, and gain a better understanding of consumer behavior and marketing in an international context, while also investigating specific topics within marketing that appeal to your personal and professional interests. 

The educational goals for this major are as follows:

• You will demonstrate critical thinking and the application of core competencies in business decision making.    
• You will demonstrate an understanding of how firms operate in a global environment.          
• You will demonstrate the ability to communicate convincingly based on data and conceptual frameworks, in writing and orally.
• You will work collaboratively to achieve stated organizational goals.            
• You will identify and make recommendations on strategic marketing problems.    
• You will analyze and solve marketing problems using qualitative and quantitative methods.      
• You will apply a critical approach towards key marketing topics and understand how it affects business and society.

In small and diverse classroom settings, you will be provided with the conceptual tools for skill development within marketing and management, while also exploring the ethical responsibilities of marketing and customer contact. You will cultivate, among other invaluable skill sets, a greater understanding of how to study and design market research, acquire the tools for statistical analysis, and learn what works within advertising, all while being taught by professors and surrounded by students who value an interdisciplinary approach that maintains a careful balance between the methodological and practical expertise. 

BROWSE ALL MAJORS AND REQUIREMENTS

The Marketing core courses, which you must take as part of the major requirements, will provide you with the tools you’ll need to ground your present and future studies. Your introduction to the fundamentals of Marketing will help pave the way for your successful completion of other Marketing courses.